The 4 Ps of marketing have become the whipping boy for the latest fads in the marketing reboot in the last 5-10 years. But that’s only because everyone wants to be cool–the 4 Ps are still where the real action […]
You naturally want your business to have as great an appearance online as possible, within your budget. We all want to put our best foot forward. Online, that means having a website that represents your business well. A website that […]
Have you ever walked by a storefront and noticed dust on the display, grime on the windows, or leftovers from the last holiday season that was 5 months ago?
What is your reaction?
Does this kind of unkempt look make you excited […]
The all-inclusive approach to marketing is such a temptation – it’s irresistible! Almost all of us engage in this at one time or another. The problem is that it’s a losing proposition: losing time, money, relevancy, and most importantly it […]
Sometimes we miss our big opportunity to take advantage of success we didn’t anticipate – don’t let that happen to you and your business.
Marketing Campaigns Are Like Stories
Every story has a beginning, a middle, and an end. Marketing campaigns are […]