Being Real: The Secret to Successful Marketing Today

We all have a way to measure the level of hype in someone’s conversation or pronouncements.  We know right away if we’re being handed a line or a gold nugget.  And which would you prefer?  Yep, thought so.

Here’s how to get to the ‘gold’ as a foundation for your marketing.

(I wrote this first for […]

How Social Media Tools Undermine the Benefits of ‘Social’

Let’s say you’re going out on the town with some of your friends.  Suppose at the same time in the back of your mind you’ll be thinking about that important appointment you have tomorrow – you haven’t worked out all the details of what you’re going to do or say at that event.
Scheduling Your […]

The Benefits of Blogging

“Did you see how much traffic that blog post got us?!”

“I’ve had 3 clients this week mention they appreciated my latest blog post!!”

“I can’t believe how many people have looked at that blog I wrote!”

That’s the sound of my clients realizing that blogging actually does produce results.  None of them believed it at first.  […]

5 Tips on How to Successfully Ride the Rollercoaster of Yelp Reviews

Local businesses all over have a love hate relationship with public review site Yelp.  And if they don’t, it’s probably because they haven’t received enough reviews to see both sides of the coin.

At the center of most of the issues businesses have with Yelp is the virtual anonymity of the reviewers.  A case being […]

The Heart and Soul of Successful Marketing Campaigns

Are you wondering how social media can do anything for your business? Are you tired of learning about the tactics of using social media without any idea how to put them together for a campaign?  One that works for YOUR business?

Let’s talk about the most important factors to putting a social media campaign together […]

Coming Up With Your Blog Content

You’re a business owner – how can you possibly find the time to write a blog entry?  You know you need to: for SEO, to communicate with your customers, to demonstrate credibility.  You’ve gone to seminars and you’ve heard all the reasons why it’s important – and you can even understand most of them.  […]