How Can Marketing Be Easy?

Marketing can be easy! Marketing basically comes down to letting people who have a particular problem know that your product or service solves their problem really well in a certain, unique way. That’s all there is… so what makes […]

Tweetchat Your Way to Content Creation

Twitter can be an excellent tool for visibility, connecting with peers and customers, and actually getting leads and business. But using Twitter as a content creation tool? Absolutely!

Tweetchats are a great way to generate original, high value content at […]

5 Keys to Successful Video Contest Engagement

Contests are a great way to engage people – to get their attention and to reward them for participating.
And they can be pretty easy to put together – you just put up an awesome prize, figure out some scheme […]

Being Real: The Secret to Successful Marketing Today

We all have a way to measure the level of hype in someone’s conversation or pronouncements.  We know right away if we’re being handed a line or a gold nugget.  And which would you prefer?  Yep, thought so.

Here’s how […]

How Social Media Tools Undermine the Benefits of ‘Social’

Let’s say you’re going out on the town with some of your friends.  Suppose at the same time in the back of your mind you’ll be thinking about that important appointment you have tomorrow – you haven’t worked out […]

The Benefits of Blogging

“Did you see how much traffic that blog post got us?!”

“I’ve had 3 clients this week mention they appreciated my latest blog post!!”

“I can’t believe how many people have looked at that blog I wrote!”

That’s the sound of my […]