Diva’s stand for something: excellence or glamour or edginess or in some way different than the average—with a little extra energy.
I’m a diva about marketing as a SOCIAL activity—all marketing.
Athena was a diva
I love marketing—understanding people, the business, the value of the product or service, the potential for connecting buyers with sellers that creates an amazing result, the personality of the company and incorporating that into the brand, the metrics, and the contribution marketing makes to actually making a positive difference.
After all, how would you know about your favorite cause without communication about its activities, accomplishments, and ways to get involved? And how would you know about some new feature that’s going to make your business more profitable if someone doesn”t articulate that and send it out in the way it’s going to be heard by you?
I’m passionate about the potential of marketing. And I’m committed to bringing that potential to light with vision, sparkle, energy, and enthusiasm—grounded in both corporate and small business experiences I’ve had.
I’m full of ideas, love to brainstorm, and am always ready to think BIG about what’s possible—that’s my diva-ness. What’s yours?
