Key Elements for a Successful Home Page

The home page of a website is the most critical page of the whole site: it is the landing page for your entire business.
Key Elements for a Successful Home Page

The home page must offer a compelling experience of your businesses key value both in feel and in the copy.  And the impact must be immediate—you have on average only 3-5 seconds to get someone’s attention.

In priority order, here are the questions that need to be answered with a minimal amount of copy embedded in a

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Optimize the time you spend on social media marketing

Share the information you already love to collect…

Working social media into your already busy schedule is daunting.  You already have a set of business activities that keep your business going.  At the same time, your mind is full of insights, ideas, tips, perspectives, and experiences—all significant juicy info to some or all of your customer community.  Social Media ExpertCapturing this stuff is the crux of the matter—the biggest obstacle frequently turns out to be your judgment of your own contribution.  Inside your head is the refrain: why would anyone care about

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Social media engagement options for your business

What if you’re not a writer and you want your business to participate in social media?

Once you choose THE person to represent the heart and soul of the business, how that person normally Social Media Confusioninteracts with customers or people in general is important.  If they engage all the time, face to face, effectively and with enthusiasm, then the interaction vehicles to set up in the social media world need to be in alignment with that.  Shy people may be more comfortable with short text entries—a quick tips orientation.  Vivacious, engaging personalities

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Integrating Social Media into Your Already Busy Day

How Small Businesses Can Participate in the Social Media Game While Also Doing Everything Else!  (Assuming you already have a strategy with an objective defined)

Small business operations have some unique challenges involved in participating in social media.  The challenges originate in the fundamental demand of authenticity: this is SOCIAL interaction and people want to interact with other people.  Businesses in general have the challenge of choosing what personality they will assume for the conversation as well as who will conduct the conversation.  Success requires that the person conducting the conversation be able to authentically convey the personality of the

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