The Social Marketing Diva

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Facebook Marketing Training - Beyond Tips and Insights

I just discovered a brand new Facebook marketing education program called FBInfluence. I’ve reviewed the whole program and it looks really good.

The delivery is done by Amy Porterfield (she has participated in Social Media Examiner’s Success Summits) and she does an excellent job of being methodical, patient, and easy to listen to. No hard sell, no fast-talking obscure tips — she sticks to what you really need to know to be successful.

If you want a thorough Facebook marketing overview PLUS detailed tips and references, this is the program for you. It’s also a great

Continue reading here => Facebook Marketing Training – Beyond Tips and Insights

December 6th, 2011 | Tags: facebook, marketing, resources | Category: marketing, social marketing, social media | One comment

3 Keys to Staying Ahead of the Game in Social Media Marketing

Don’t blink! Or Facebook will leave you behind with yet another change in how business pages post or how the wall looks or who knows what… And Twitter might restrict access from all those helpful desktop programs like Hootsuite and Seesmic…And LinkedIn will add yet another feature with no documentation…

So how can you keep up?

I have 3 ways I keep on top of social media innovation—kind of a triangulation to figure out what’s going to make the difference for all my clients.

Number 1: I read read

Continue reading here => 3 Keys to Staying Ahead of the Game in Social Media Marketing

April 20th, 2011 | Tags: blogging, facebook, resources, social marketing, social media, twitter | Category: social marketing, social media | Leave a comment

Social media engagement options for your business

What if you’re not a writer and you want your business to participate in social media?

Once you choose THE person to represent the heart and soul of the business, how that person normally interacts with customers or people in general is important. If they engage all the time, face to face, effectively and with enthusiasm, then the interaction vehicles to set up in the social media world need to be in alignment with that. Shy people may be more comfortable with short text entries—a quick tips orientation. Vivacious, engaging personalities

Continue reading here => Social media engagement options for your business

February 17th, 2010 | Tags: business, marketing, social media | Category: communication, small business, social marketing, social media | Leave a comment

Integrating Social Media into Your Already Busy Day

How Small Businesses Can Participate in the Social Media Game While Also Doing Everything Else! (Assuming you already have a strategy with an objective defined)

Small business operations have some unique challenges involved in participating in social media. The challenges originate in the fundamental demand of authenticity: this is SOCIAL interaction and people want to interact with other people. Businesses in general have the challenge of choosing what personality they will assume for the conversation as well as who will conduct the conversation. Success requires that the person conducting the conversation be able to authentically convey the personality of the

Continue reading here => Integrating Social Media into Your Already Busy Day