Facebook Marketing Training - Beyond Tips and Insights

I just discovered a brand new Facebook marketing education program called FBInfluence.  I’ve reviewed the whole program and it looks really good.

The delivery is done by Amy Porterfield (she has participated in Social Media Examiner’s Success Summits) and she does an excellent job of being methodical, patient, and easy to listen to.  No hard sell, no fast-talking obscure tips — she sticks to what you really need to know to be successful.

If you want a thorough Facebook marketing overview PLUS detailed tips and references, this is the program for you.  It’s also a great

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Google vs. Facebook: Eric Schmidt, ex-CEO of Google has it all wrong

In thinking about Eric Schmidt’s remarks this week at D9, I’ve got to say that Google seems to still be completely blind to the real issue behind their lack of success in being social.  And it’s not because Eric Schmidt forgot or got sidetracked.  The reason has more to do with core competencies of companies based on their foundational beginnings and their original value.

Google has always created value by serving up search results that hit the spot, delight us, and get us ready to buy.  That comes from

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3 Keys to Staying Ahead of the Game in Social Media Marketing

Don’t blink! Or Facebook will leave you behind with yet another change in how business pages post or how the wall looks or who knows what… And Twitter might restrict access from all those helpful desktop programs like Hootsuite and Seesmic…And LinkedIn will add yet another feature with no documentation…

So how can you keep up?

I have 3 ways I keep on top of social media innovation—kind of a triangulation to figure out what’s going to make the difference for all my clients.

Number 1: I read read

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4 P's of Marketing Including Social Media

Social Media turns out to fit nicely into the 4 P’s of Marketing

Social media isn’t just a part of the promotion component of marketing, but is a contribution to each and every P: Product, Price, Place, and Promotion. That’s because social media has become an integral experience to the whole product: design, sales, purchase, service, feedback, and referrals.

I’ll be writing about this more—last month I did a blog radio talk about it that provides an overview of what I’m talking about.

Listen to internet radio with

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4 Steps to Growing Your Social Media Community Tomatoes

Your Social Media Community is like a garden.

Growing a loyal group of social media fans that want to hear what you have to say isn’t easy—just like growing tomatoes isn’t always easy.  I know, you hear about companies that have hundreds of fans ‘liking’ their page, following them on twitter virtually overnight.  But think about it—generally those are people who were fans before and they just discovered that their object of affection is someplace they can connect!

Success never happens overnight.  Let’s take Lady Gaga as an example.  Here is

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