4 Steps to Growing Your Social Media Community Tomatoes

Your Social Media Community is like a garden.

Growing a loyal group of social media fans that want to hear what you have to say isn’t easy—just like growing tomatoes isn’t always easy.  I know, you hear about companies that have hundreds of fans ‘liking’ their page, following them on twitter virtually overnight.  But think about it—generally those are people who were fans before and they just discovered that their object of affection is someplace they can connect!

Success never happens overnight.  Let’s take Lady Gaga as an example.  Here is

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Optimize the time you spend on social media marketing

Share the information you already love to collect…

Working social media into your already busy schedule is daunting.  You already have a set of business activities that keep your business going.  At the same time, your mind is full of insights, ideas, tips, perspectives, and experiences—all significant juicy info to some or all of your customer community.  Social Media ExpertCapturing this stuff is the crux of the matter—the biggest obstacle frequently turns out to be your judgment of your own contribution.  Inside your head is the refrain: why would anyone care about

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Social media engagement options for your business

What if you’re not a writer and you want your business to participate in social media?

Once you choose THE person to represent the heart and soul of the business, how that person normally Social Media Confusioninteracts with customers or people in general is important.  If they engage all the time, face to face, effectively and with enthusiasm, then the interaction vehicles to set up in the social media world need to be in alignment with that.  Shy people may be more comfortable with short text entries—a quick tips orientation.  Vivacious, engaging personalities

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Integrating Social Media into Your Already Busy Day

How Small Businesses Can Participate in the Social Media Game While Also Doing Everything Else!  (Assuming you already have a strategy with an objective defined)

Small business operations have some unique challenges involved in participating in social media.  The challenges originate in the fundamental demand of authenticity: this is SOCIAL interaction and people want to interact with other people.  Businesses in general have the challenge of choosing what personality they will assume for the conversation as well as who will conduct the conversation.  Success requires that the person conducting the conversation be able to authentically convey the personality of the

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Marketing has always been social

Social media tools have enabled people to once again easily engage in marketing as a social

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