Social Media turns out to fit nicely into the 4 P’s of Marketing
Social media isn’t just a part of the promotion component of marketing, but is a contribution to each and every P: Product, Price, Place, and Promotion. That’s because social media has become an integral experience to the whole product: design, sales, purchase, service, feedback, and referrals.
I’ll be writing about this more—last month I did a blog radio talk about it that provides an overview of what I’m talking about.
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Continue reading here => 4 P’s of Marketing Including Social Media
