Presentations are the lifeblood of marketing. Because of that, I make sure that all the presentations I create and/or give have key messages and a path to conveying that message that will empower my audience to take an action. And not just any action, but one that will make a positive difference in their lives.
The absolute best book on how to craft a story line for any presentation that you want to have actually make a difference in the lives of your audience is this one by Nancy Duarte.
This book completely changed how I approach developing presentations — even for very short talks, for information-filled classes, for statistical updates — for anything! I now start with figuring out what action I want to help my audience see is possible. Then I work from there, building the cadence of the talk as Nancy Duarte lays out in this book.
Get it, read it, use it — and it will change both how you speak as well as how you listen. You will know more about the speakers you watch and why they’re effective or not than you ever knew before.
As you can see, I love this book. The reason I love it is because it aligns perfectly with my own commitment to connect from the heart when you’re communicating with people — via marketing collateral, social media, or advertising. The heart is where the action is.