The home page of a website is the most critical page of the whole site: it is the landing page for your entire business.
The home page must offer a compelling experience of your businesses key value both in feel and in the copy. And the impact must be immediate—you have on average only 3-5 seconds to get someone’s attention.
In priority order, here are the questions that need to be answered with a minimal amount of copy embedded in a
Continue reading here => Key Elements for a Successful Home Page
Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
In thinking about Eric Schmidt’s remarks this week at D9, I’ve got to say that Google seems to still be completely blind to the real issue behind their lack of success in being social. And it’s not because Eric Schmidt forgot or got sidetracked. The reason has more to do with core competencies of companies based on their foundational beginnings and their original value.
Social Media turns out to fit nicely into the 4 P’s of Marketing
Growing a loyal group of social media fans that want to hear what you have to say isn’t easy—just like growing tomatoes isn’t always easy. I know, you hear about companies that have hundreds of fans ‘liking’ their page, following them on twitter virtually overnight. But think about it—generally those are people who were fans before and they just discovered that their object of affection is someplace they can connect!
