Social Media turns out to fit nicely into the 4 P’s of Marketing
Social media isn’t just a part of the promotion component of marketing, but is a contribution to each and every P: Product, Price, Place, and Promotion. That’s because social media has become an integral experience to the whole product: design, sales, purchase, service, feedback, and referrals.
I’ll be writing about this more—last month I did a blog radio talk about it that provides an overview of what I’m talking about.
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Continue reading here => 4 P’s of Marketing Including Social Media
Growing a loyal group of social media fans that want to hear what you have to say isn’t easy—just like growing tomatoes isn’t always easy. I know, you hear about companies that have hundreds of fans ‘liking’ their page, following them on twitter virtually overnight. But think about it—generally those are people who were fans before and they just discovered that their object of affection is someplace they can connect!
Capturing this stuff is the crux of the matter—the biggest obstacle frequently turns out to be your judgment of your own contribution. Inside your head is the refrain: why would anyone care about
interacts with customers or people in general is important. If they engage all the time, face to face, effectively and with enthusiasm, then the interaction vehicles to set up in the social media world need to be in alignment with that. Shy people may be more comfortable with short text entries—a quick tips orientation. Vivacious, engaging personalities
