Facebook Marketing Training - Beyond Tips and Insights

I just discovered a brand new Facebook marketing education program called FBInfluence.  I’ve reviewed the whole program and it looks really good.

The delivery is done by Amy Porterfield (she has participated in Social Media Examiner’s Success Summits) and she does an excellent job of being methodical, patient, and easy to listen to.  No hard sell, no fast-talking obscure tips — she sticks to what you really need to know to be successful.

If you want a thorough Facebook marketing overview PLUS detailed tips and references, this is the program for you.  It’s also a great

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December 6th, 2011 | Tags: , , | Category: marketing, social marketing, social media | One comment

Key Elements for a Successful Home Page

The home page of a website is the most critical page of the whole site: it is the landing page for your entire business.
Key Elements for a Successful Home Page

The home page must offer a compelling experience of your businesses key value both in feel and in the copy.  And the impact must be immediate—you have on average only 3-5 seconds to get someone’s attention.

In priority order, here are the questions that need to be answered with a minimal amount of copy embedded in a

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October 14th, 2011 | Tags: , , , | Category: marketing, small business | One comment

Resonate With Your Market

Resonate: Present Visual Stories that Transform AudiencesResonate: Present Visual Stories that Transform Audiences by Nancy Duarte

Presentations are the lifeblood of marketing. Because of that, I make sure that all the presentations I create and/or give have key messages and a path to conveying that message that will empower my audience to take an action. And not just any action, but one that will make a positive difference in their lives.

The absolute best book on how to craft a story line for any presentation that you want to have actually make a difference

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July 23rd, 2011 | Tags: , , , , | Category: books, communication, marketing | 4 comments

4 P's of Marketing Including Social Media

Social Media turns out to fit nicely into the 4 P’s of Marketing

Social media isn’t just a part of the promotion component of marketing, but is a contribution to each and every P: Product, Price, Place, and Promotion. That’s because social media has become an integral experience to the whole product: design, sales, purchase, service, feedback, and referrals.

I’ll be writing about this more—last month I did a blog radio talk about it that provides an overview of what I’m talking about.

Listen to internet radio with

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April 4th, 2011 | Tags: , , | Category: marketing, social media, traditional marketing | Leave a comment

Social media engagement options for your business

What if you’re not a writer and you want your business to participate in social media?

Once you choose THE person to represent the heart and soul of the business, how that person normally Social Media Confusioninteracts with customers or people in general is important.  If they engage all the time, face to face, effectively and with enthusiasm, then the interaction vehicles to set up in the social media world need to be in alignment with that.  Shy people may be more comfortable with short text entries—a quick tips orientation.  Vivacious, engaging personalities

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February 17th, 2010 | Tags: , , | Category: communication, small business, social marketing, social media | Leave a comment
 
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