Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
Presentations are the lifeblood of marketing. Because of that, I make sure that all the presentations I create and/or give have key messages and a path to conveying that message that will empower my audience to take an action. And not just any action, but one that will make a positive difference in their lives.
The absolute best book on how to craft a story line for any presentation that you want to have actually make a difference
Continue reading here => Resonate With Your Market
In thinking about Eric Schmidt’s remarks this week at D9, I’ve got to say that Google seems to still be completely blind to the real issue behind their lack of success in being social. And it’s not because Eric Schmidt forgot or got sidetracked. The reason has more to do with core competencies of companies based on their foundational beginnings and their original value.
Don’t blink! Or Facebook will leave you behind with yet another change in how business pages post or how the wall looks or who knows what… And Twitter might restrict access from all those helpful desktop programs like Hootsuite and Seesmic…And LinkedIn will add yet another feature with no documentation…
Social Media turns out to fit nicely into the 4 P’s of Marketing
Growing a loyal group of social media fans that want to hear what you have to say isn’t easy—just like growing tomatoes isn’t always easy. I know, you hear about companies that have hundreds of fans ‘liking’ their page, following them on twitter virtually overnight. But think about it—generally those are people who were fans before and they just discovered that their object of affection is someplace they can connect!
