3 Keys to Staying Ahead of the Game in Social Media Marketing

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Don’t blink! Or Facebook will leave you behind with yet another change in how business pages post or how the wall looks or who knows what… And Twitter might restrict access from all those helpful desktop programs like Hootsuite and Seesmic…And LinkedIn will add yet another feature with no documentation…

So how can you keep up?

I have 3 ways I keep on top of social media innovation—kind of a triangulation to figure out what’s going to make the difference for all my clients.

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Continue reading here => 3 Keys to Staying Ahead of the Game in Social Media Marketing

April 20th, 2011 | Tags: , , , , , | Category: social marketing, social media | Leave a comment

Integrating Social Media into Your Already Busy Day

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How Small Businesses Can Participate in the Social Media Game While Also Doing Everything Else!  (Assuming you already have a strategy with an objective defined)

Small business operations have some unique challenges involved in participating in social media.  The challenges originate in the fundamental demand of authenticity: this is SOCIAL interaction and people want to interact with other people.  Businesses in general have the challenge of choosing what personality they will assume for the conversation as well as who will conduct the conversation.  Success requires that the person conducting the conversation be able to authentically convey the

Continue reading here => Integrating Social Media into Your Already Busy Day

January 2nd, 2010 | Tags: , , , , , | Category: marketing, small business, social marketing, social media | Leave a comment

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